13th November 2025
The Column gives you the opportunity to ask our experts about their work, and how it shapes the built environment.
Last month, you submitted your questions for Myron Sullivan, who leads the practice’s Venues Specialist team. Myron works closely with the architectural studios to bring specialist knowledge to every project.
Myron answers your questions about working with history, the role of technology in shaping the fan experience, and advice for those wanting to specialise in stadium design.
Historical context and collective memory are major influences on the design of new stadiums. Projects such as Wembley emphasise the importance of respectfully preserving identity, while ensuring the stadium aligns with modern day requirements. The original stadium’s spirit has been retained, while the introduction of the arch created a new identity on the city skyline.
Adaptive reuse, repurposing stadiums for different kinds of events, is another way that we can maintain their meaning and ensure they are viable for future generations.
AI and cloud computing have revolutionised the way we analyse sightlines. In recent years, there has been a shift from two-dimensional to three-dimensional sightline analysis, which has allowed us to simulate and optimise crowd flows and seating arrangements for an incredible atmosphere.
New technologies are also altering the way stadiums can be transformed for different events, with features like retractable roofs and pitches, supporting the trend towards multi-purpose venues that maximise revenue and community use.
Across the industry, we are witnessing a shift towards legacy-first design to ensure stadiums remain active – long after the major events they are often built for. There is also an acceleration towards creating integrated districts around stadiums that include sports, theatres, and shared infrastructure. This is a concept we have been developing and honing since Wembley in 1996.
There are also evolving safety and security requirements. Although stadiums are not immediately classified as a high risk buildings under the new safety regulations, they still require stringent safety measures due to their capacity. We always consider security threats and evacuation procedures from the outset.
Of course, across the industry, there is a growing emphasis on sustainability, including energy consumption, waste management, and the adoption of renewables and on-site recycling processes in stadiums.
Our approach is always highly contextual. The local climate and pitch orientation are both fundamental considerations, which affect both the player and spectator experience – local building codes and local hospitality expectations also shape our design choices.
Stadiums represent something, they send out a message to the world – and this message needs to reflect the urban fabric that they belong to.
Sustainability is integral to all our stadium projects.
The ambition is to minimise a project’s energy consumption and carbon footprint, by integrating renewables and efficient systems wherever possible. Our thinking extends to on-site solutions such as waste processing and recycling, particularly in smaller arenas, to minimise environmental impact and reduce the need for off-site transportation.
Firstly, learn about every facet of the sports and entertainment industry – watch, study, and experience as many events as possible – cross-fertilise different types of experiences.
Secondly, focus on the unique project requirements rather than a one size fits all approach. It’s about engaging with fans and local communities to find out what they really want.
That’s the real joy of the job.
