16th October 2025

Apple reopens iconic Ginza store to customers

Foster + Partners partnered with Apple to redesign Apple’s first store in Japan, Apple Ginza, bringing together the best of Apple’s products, services, and experiences in one reimagined space. 

The store’s reimagined layout brings natural daylight into every space and offers balcony-like areas overlooking the streets of Ginza. Inside, warm wooden panelling nods to traditional Japanese design. Floors are connected by double-height openings to enhance vertical connectivity and visibility. The store also features varied table and seating heights to support all customers as they shop for their favourite devices, and dedicated spaces for services, including a Genius Bar on level four.

The new building is characterised by a uniform structural grid that supports bespoke façade treatments across its different levels. Levels one and two feature a clear glass façade, with the continuous movement of lift cars animating the storefront on Chuo-dori, the district’s main shopping street.

The two upper levels of the store have a double skin façade with automated louvres that adjust to changing levels of sunlight, thereby shading the internal spaces and regulating the temperature to create a comfortable environment for visitors. At night the building is filled with warm artificial light that emits a soft glow and emphasises the different façade treatments.

Stefan Behling, Head of Studio, Foster + Partners, said: “The external expression of the building is calm but strong. The interior creates a tranquil oasis, with a sequence of generous double-height spaces that draw customers up through the store, offering surprise and delight at every level.” 

David Summerfield, Head of Studio, Foster + Partners, added: “The building is designed to be environmentally responsive, with a louvre shading system that automatically adapts to changing light conditions throughout the day. The façade design references traditional Japanese architecture, with clear lower levels to maximise inward and outward views – and diffused upper levels for greater privacy.” 

Like all Apple Retail stores, Apple Ginza’s operations are powered by 100 percent renewable energy. 

Customers can experience only-at-Apple retail services like personalised shopping sessions with an Apple Specialist, monthly financing options, and upgrading through the Apple Trade In program – a great way to apply the value of a current device toward the purchase of a new one. The dedicated Apple Pickup area makes it easy for customers to order from the Apple Store online and collect in-store at a time that’s convenient for them.

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